Joseph Cenni
Peach and Bee Honey Seasonal Social Media Campaign
Working closely with the small business owner of Peach and Bee Honey, a seasonally designed campaign was developed with eye-popping graphics and engaging content!
Skills:
Canva, MS Word, IG links.
As a small business owner focused on harvesting and manufacturing honey, the small business owner did not have the time or expertise to create a social media campaign that attracted users and encouraged sales.
After interviewing the owner, researching her current social media presence, analyzing her competition, and understanding her audience and community, I developed a campaign that would be engaging, have dynamic messaging, and easy to maintain for a small business owner.
Using seasonal themes for design and messaging, I created twelve fun and eye-catching posts and captions. Once the owner was satisfied with the design and content, the posts were scheduled over the course of the next three months and instructions were included for each post, making it a one source document for launching an effective campaign. Along with the design, content, and schedule, I incorporated calls to action in each post to increase sales for both her Instagram and online store.​​